About Me
Content is not king. Storytelling is.
I lead content strategy for B2B and SaaS companies, helping them communicate brand value to prospects who are just plain tired of hearing and reading stale corporate gobbledegook. You know... vague brand promises that make people cringe.
I started as a marketing strategist, watching one too many content teams collapse under the weight of unclear goals and overused clichés that just don't "land" on customers. I knew there was a better way and how to use it to hit even the most ambitious KPIs. So I shifted gears. ​Today, as a senior content strategist and senior writer, I help companies tell brand stories that engage and convert customers—hitting big goals without all the churn.
Here are a few examples of my wins:
​
121% YOY pipeline growth
#1 organic Google and Bing ranking
35% YOY sales revenue growth​
20% increase in conversions
Finding a unique talent that can quickly adapt to a transitioning infrastructure, write powerful long- and short-form content that performs...consistently meets deadlines and truly thinks strategically to produce optimal outcomes is like finding a needle in a … well you get the picture. Susan is so much more than a needle. She is a sword!
Yasmin Waring,
Former Content Director for RealPage