Content is not king.
Killer storytelling is.
I write great brand stories—words that go beyond messages that align with your brand voice, brand promises and customer personas. Words have melody and rhythm, even when they're silently read.
That's why the right combination of words tells a memorable brand story. They become your brand symphony, whether you're a B2C or a B2B brand.
As a result, it's important to work with a wordsmith who knows how to orchestrate marketing content that will strike a chord with your audience. I have extensive experience strategizing and creating attention-getting marketing content for companies of all sizes across a range of industries, including SaaS, engineering, executive coaching, medical/healthcare, education, sonic branding and music.
While I'm quite the grammarian, there are times when I break the rules for the sake of stickiness. For example, consider this grammatical correction to an iconic song by Ella Fitzgerald and Louie Armstrong: It doesn't mean a thing if it doesn't have that swing.
Eee gads! That lyric falls a couple of words short of a song.
Or this grammatical correction to former President Obama's 2008 campaign slogan: Change in which we can believe.
If your content isn't achieving your KPIs, or if you want to get a bit more ambitious, you need content that sings to your audience. Raise the bar! Make a change you can believe in.
And remember, it don't mean a thing if it ain't got that swing!