Susan Gaide
About Me
Content is not king. Storytelling is.
I lead brand and content strategy for B2B companies in the SaaS, healthcare, higher education, professional audio/video, publishing, and engineering verticals, helping them communicate brand value to prospects who are just plain tired of hearing and reading stale corporate gobbledegook (aka vague brand promises that make people cringe).
I started as a brand and marketing strategist, watching one too many content teams collapse under the weight of unclear goals and overused clichés that just don't "land" on customers. I knew there was a better way and how to use it to hit even the most ambitious KPIs. So I shifted gears. ​Today, as a senior content strategist and senior writer, I help companies tell brand stories that engage and convert customers—hitting big goals without all the churn.
Here are a few examples of my wins:
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121% YOY pipeline growth
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#1 organic Google and Bing ranking
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35% YOY sales revenue growth​
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20% increase in conversions
Finding a unique talent that can quickly adapt to a transitioning infrastructure, write powerful long- and short-form content that performs...consistently meets deadlines and truly thinks strategically to produce optimal outcomes is like finding a needle in a … well you get the picture. Susan is so much more than a needle. She is a sword!
Yasmin Waring,
Former Content Director for RealPage