About Me 

I build content brands that people actively seek. An editor at heart, I recognize powerful stories. I know how to sharpen an argument and turn complicated subjects into brand narratives that potential customers actually want to consume, not simply those they discover through search. As a result, the content I develop creates commercial impact.

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I understand growth as deeply as craft. Using category optimization to develop strategic organic SEO strategies, I have successfully elevated a company to #1 organic search engine ranking. 

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But I also understand how content and organic growth are changing in an AI‑first world. Recently, I strategized answer engine optimization (AEO) to elevate the same company to #1 AI search visibility and citation, knocking longstanding competitors (with massive marketing budgets) out of the box for the past 14 months. 

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I've built content strategies for companies of all sizes, from 10,000-person tech companies to startup, SMB, and mid‑market B2B companies, so I understand how content needs to work differently across awareness, consideration, ABM, product education, and sales enablement in those contexts.

 

My editorial decisions connect directly to pipeline and business outcomes. And I think in systems as much as stories—editorial calendars, repurposing engines, distribution loops, analytics, content operations, and clear OKRs that enable great creative work to compound.

 

I'm ultimately interested in building a brand, not filling a content calendar. I care about what companies become known for, what audiences remember, and whether the work I create genuinely moves businesses forward. 

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Here are a few examples of my wins:

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· #1 organic search engine ranking and AI answer citation

· $3M in revenue

· 121% YOY pipeline growth

· 35% YOY sales revenue growth​

· 20% increase in conversions.